What's a "banner ad"?


Banner Ads are a tried and true method of digital marketing, and have been a go-to for companies for many years. While they can be an effective addition to any digital marketing campaign, they truly shine in building brand awareness and name recognition. Banner Ads are typically less intrusive than their Rich Media counterparts, and are great for developing trust and relevancy for your brand.

What are your ad options?


There are several ad sizes that can help grow your business - and your goals determine which is the best fit for you.

Ad Description

The leaderboard is the top of the page ad unit on our website, running adjacent to the HFN logo. This is a great position for companies looking to balance high impact with high frequency.

Ad Specifications

Desktop Size: 728x90
Mobile Size: 320x50
Color: RGB
Format: JPEG, GIF, PNG
Max File Weight Allowed: 140kb

Ad Description

The Pushdown ad lives underneath the navigation, and is the largest available ad size on our website. The Pushdown mixes high visibility with high impact and can be used with or without video content.

Ad Specifications

Desktop Size: Contracted State: 970×90. Expanded State: 970×415
Mobile Size: N/A
Color: RGB
Image Format: JPEG, GIF, PNG
Max File Weight Allowed: 140kb

For Video Pushdown Ad
Video Format: YouTube

Ad Description

The Right Rail ad is unique in that it's "sticky", meaning that the ad stays on screen as a users scrolls through the article. Right Rail ads can contain video, and are great for conversions.

Ad Specifications

Desktop Size: 300x600
Mobile Size: 300x250
Color: RGB
Format: JPEG, GIF, PNG
Max File Weight Allowed: 140kb

Ad Description

The In-Content ad units are embedded within the editorial content across the HFN website, making them great for engagement. In-Content ads are programmatically delivered run-of-site.

Ad Specifications

Desktop Size: 300x250
Mobile Size: 300x250
Color: RGB
Format: JPEG, GIF