What is "Social Media Management"?

HFN has been leveraging social media for years as a platform for our editorial content - but we've just recently started offering Social Media Management for our advertising partners. Our internal teams can manage your social platforms entirely turn-key, including content creation & posting, engagement monitoring, reputation management, monthly analytics and more.

What all is included?

There are several ad sizes that can help grow your business - and your goals determine which is the best fit for you.

Content Creation & Posting

The base of all Social Media Management plans, is custom content creation. Our team of social copywriters and content marketers will develop turn-key, custom content specifically created for each platform that we're managing. All clients receive a content calendar of scheduled posts for 30 days out, and clients have up to 2 rounds of revisions per month. Once the content calendars are approved, our team creates and deploys the content, graphics, etc in the native formats of each social platform.

Frequency

Standard plans include either three (3) or five (5) posts per week - which are optimized to deploy based on the days and times that have the highest chance of reach and engagement. For clients needing a more robust social strategy, we offer custom plans scaling frequency and reach.

Monthly Analytics

The power of social media marketing lies in the analytics. Each plan comes with monthly analytics where we report on growth in followers, engagement, top ranked posts, audience development and more. We provide comprehensive analytics on all individual platforms that we're managing, as well as an overview of total brand stats - so clients can see the broader picture.

Beyond the Numbers

For Basic Management plans and higher - we also provide a monthly consultative analysis where we break down the analytics and provide suggestions and recommendations on ways to improve engagement and growth.

Engagement Monitoring

Follower counts are important and so are links back to a clients website - however, engagement is arguably the most important part of any good social media marketing plan. In addition to creating and posting content, our team of social media strategists will monitor all managed platforms and respond/engage with users as they engage with the clients brand.

Message Response

Direct Message response and Reputation Management are a part of Basic level plans and higher. In instances where the client needs to be involved, we will connect users with the appropriate parties.

Plans and pricing

Starter

Social Media Management
$800per month*
  • 2 Social Media Accounts
  • Custom Content Creation
  • Posting 3x/week
  • Community Engagement
  • Reputation Management
  • Message Response
  • Monthly Analytics
  • Ad Spend for Fan Growth and Development
  • *As low as $800/month with 12 month commitment

Plus

Social Media Management
$1,400per month*
  • 2 Social Media Accounts
  • Custom Content Creation
  • Posting 4x/week
  • Community Engagement
  • Reputation Management
  • Message Response
  • Monthly Analytics
  • Ad Spend for Fan Growth and Development
  • *As low as $1,400/month with 12 month commitment

Pro

Social Media Management
$1,900per month*
  • 3 Social Media Accounts
  • Custom Content Creation
  • Posting 4x/week per account
  • Community Engagement
  • Reputation Management
  • Message Response
  • Monthly Analytics
  • Ad Spend for Fan Growth and Development
  • *As low as $1,900/month with 12 month commitment

Enterprise

Social Media Management
$2,500per month*
  • 4 Social Media Accounts
  • Custom Content Creation
  • Posting 5x/week per account
  • Community Engagement
  • Reputation Management
  • Message Response
  • Monthly Analytics
  • Ad Spend for Fan Growth and Development
  • *As low as $2,500/month with 12 month commitment